And on the first day of 2019 the amount of purchases reached $322 million.
Despite some cautions, Apple announced a new record high: the total amount of purchases made by App Store users around the world during the New Year holidays (between Catholic Christmas and New Year) was $1.22 billion. Also, a new record was set for purchases in one day–January 1, 2019, users spent $322 million. Last year, these values were $890 million and $300 million, respectively.
Gaming and self-care were the most popular categories of app downloads and subscriptions during the holidays. Globally, multiplayer games including Fortnite and PUBG were among the top downloaded games over the holidays, along with Brawl Stars, Asphalt 9 and Monster Strike. Productivity, Health & Fitness and Education apps are already capturing the attention of customers in the first few days of the year with 1Password, Sweat and Lumosity charting in their respective categories.